01 Launches and premieres
The moment a product becomes a story.
A launch gets one first impression. We find what makes the product different, then build the room, the run of show and the content around that one moment. Regional premieres, investor showcases, media launches, and reveals of cars and collections the region has never seen.
01 Lamborghini · Automotive
Lamborghini Urus SE Middle East Premiere
The region's first look at the Urus SE.
Case study →
02 Polestar · Automotive
Polestar Full Line-Up Reveal
The full line-up, seen in the region for the first time.
Case study →
03 BYD · Automotive
BYD Shark 6 Launch
Guests drove the Shark 6 through a custom off-road arena we built.
Case study →
04 Harvey Nichols · Retail and fashion
Harvey Nichols x Paco Rabanne
Haifa Wehbe at the table. Paco Rabanne's new collection on show.
Case study →DoubleTake Live experience + CGI film
Run it as DoubleTake, and the reveal becomes a CGI stunt that reaches the people who were never in the room.
See it on Lucid →
