Honda
Launches and premieres
Automotive
Honda ZR-V Press Launch.
The press drove Honda's first new model in 16 years.
Client
Honda
Capability
Launches and premieres
Sector
Automotive
Who came
The press, behind the wheel
Concept and art direction, venue scouting, 3D and 2D design, graphic design, production and on-ground management.
01
The brief
A concept to launch the new ZR-V to the press, built to travel across PR and social, not only the room.
02
What we did
A press launch at Concrete. Inside, a design studio, a Bose sound station and Honda Sensing displays put the new technology in people's hands. Outside, a planned test drive route got the media behind the wheel. PR and social carried the concept beyond the day.
