BYD
Launches and premieres
Automotive
BYD Shark 6 Launch.
Guests drove the Shark 6 through a custom off-road arena we built.
Client
BYD
Capability
Launches and premieres
Sector
Automotive
Venue scouting, concept, experience design, reveal staging, off-road arena build, production, crew and on-ground management.
01
The brief
BYD's brief for the Shark 6 launch was already written. Then we showed them a venue: a golf club with an indoor pavilion and open ground. On the first site visit, BYD's global CMO pictured the launch there.
02
The insight
A pickup built for terrain should be driven on it, not only seen.
03
The concept
Shark Town. A place you walk into and experience everything Shark, powered by the truck itself: the Shark 6's V2L technology ran the experiential stations.
04
The build
From that moment, we had 7 days. The reveal stage went into the indoor pavilion. The open ground became Shark Town: a custom-built off-road arena, technology zones, content moments and a live art zone, where a graffiti artist spray-painted a Shark 6 by hand. The truck itself powered every station.
The impact
Guests drove the Shark 6 through a custom off-road arena we built.
Guests saw the Shark 6 revealed on stage, then drove it through the off-road arena. DJ Bliss played from the back of a Shark 6, on the truck's own V2L power. BYD got the launch its global CMO pictured on the first site visit.
