OSN+
Public experiences
Entertainment and media
OSN+ at Gamers8.
Eight weeks inside HBO's biggest shows.
Client
OSN+
Capability
Public experiences
Sector
Entertainment and media
Concept, set design, build, HBO brand approvals, production and on-ground management across eight weeks.
01
The brief
OSN+ wanted its biggest HBO shows to stand out at Gamers8 in Riyadh, the region's largest gaming festival, for its full eight-week run.
02
The insight
People come to Gamers8 to play. A stand asks for their attention. A world they already love earns it.
03
The concept
Three fan worlds inspired by HBO's House of the Dragon, The Last of Us and Winning Time, each built for participation, discovery and sharing.
04
The build
Three separate worlds, built to run for the full eight-week festival, all within HBO's brand guidelines. At HBO's request, OSN+ connected TOG with HBO's own design and production team in the UK, who made the House of the Dragon suit to the show's specs. TOG shipped it to Dubai and on to Riyadh.
The impact
Eight weeks inside HBO's biggest shows.
Fans stepped into House of the Dragon, The Last of Us and Winning Time every day of the festival, with the suit, the dragon eggs and the guitar from the shows themselves. OSN+ kept its biggest HBO titles in front of Gamers8 fans for all eight weeks.
