Bloomingdale's
Launches and premieres
Retail and fashion
Bloomingdale's x Tibi Launch.
30 guests. One New York label. One Michelin-starred table.
Client
Bloomingdale's
Capability
Launches and premieres
Sector
Retail and fashion
Who came
30 media, influencers and guests
Venue scouting, launch event, welcome kits, graphic design, photography and video.
01
The brief
Mark Tibi's arrival at Bloomingdale's Dubai with a private event for 30 media, influencers and guests. Everything, from the venue to the table settings and gift bags, had to look like the brand.
02
What we did
We chose Marea, a Michelin-starred restaurant with a New York feel, for a New York label. Tibi's founder spoke and presented the latest designs. Branding stayed sleek and minimal, with a lunch menu and Tibi signature cocktails.
