Wizzo
Launches and premieres
Entertainment and media
Invasion x Haifa Wehbe.
A pop star, revealed in a war zone.
Client
Wizzo
Capability
Launches and premieres
Sector
Entertainment and media
Who came
Press, with Haifa Wehbe on stage
01
The brief
Introduce Haifa Wehbe to the press as the new brand ambassador for Invasion, an online war strategy game, and build awareness of its Arabic edition.
02
What we did
With Wizzo, the game's platform in the Middle East, we hosted a press event in a venue turned into a war zone from the game. Haifa Wehbe was revealed on stage with military-themed choreography.
