Nissan Saudi Arabia
Launches and premieres
Automotive
Nissan Altima Press Launch.
60 media drove it. Every poster on the wall came to life.
Client
Nissan Saudi Arabia
Capability
Launches and premieres
Sector
Automotive
Who came
150 guests, 60 press and influencers behind the wheel
Concept, art direction, 3D and 2D design, animation, AR gallery, graphic design, production and on-ground management.
01
The brief
Plan a press launch in Jeddah for the new Nissan Altima, for media, influencers and VIP guests from across the Kingdom, and let the media experience the car's technology on the day.
02
What we did
The reveal came first, then the product story. The event space became a Nissan art gallery where every poster came to life through augmented reality. Then the ride and drive: 60 automotive press and influencers, two to a car, 30 Altimas on a route planned around the car. A private lunch at a second location closed the day.
Built for this
AR gallery
An AR gallery for 150 guests. Point a phone at a photo on the wall and it played as film. The guests' favourite moment of the launch.
AR gallery
Point a phone. It plays.
An AR gallery for 150 guests. Point a phone at a photo on the wall and it played as film. The guests' favourite moment of the launch.
