Nike
Private programmes
Sport and lifestyle
Nike International Yoga Day.
A new store, introduced on a yoga mat.
Client
Nike
Capability
Private programmes
Sector
Sport and lifestyle
Who came
21 residents and influencers
Space and set design, event production and on-ground management.
01
The brief
Nike had a new store at Dubai Hills Mall and International Yoga Day on the calendar. Bring the residents and influencers who live beside it to Nike, and give them a reason to talk about the store.
02
The insight
A store opening is news for a week. A class you were in is a story you tell.
03
What we did
An invite-only session at Dubai Hills, led by Nitai Krishna as part of the Nike Live series. Residents and influencers trained together, then stayed for healthy food and Nike giveaways. The store got its first community moment, told by the people next door.
04
The impact
21 guests on the mat, residents and influencers, led by a Nike athlete. The store's first story, told by the people around it.
