BMW
Private programmes
Automotive
BMW Presidents' Meeting.
BMW's top management, from yacht to desert camp, in three days.
Client
BMW
Capability
Private programmes
Sector
Automotive
Concept, venue scouting, three-day programme, project management, photography, video and on-ground management.
01
The brief
BMW's C3 Presidents' Meeting brings together top management from the Middle East, Japan, Russia and Korea for three days of business. It had to feel like BMW from arrival to departure.
02
What we did
A three-day agenda built for them: business meetings, a luxury yacht experience and a night at a private desert camp. A dedicated project team ran every detail, from airport transfers and room drops to set-up and on-site management.
Client words
I just wanted to thank the TOG team for the great work and execution during the C3 Presidents' Meeting event.
It’s always a pleasure to work with positive and dedicated professionals. Job well done. Please convey our thanks and appreciation to the rest of the team who worked tirelessly behind the scenes.
