Nissan Middle East
Private programmes
Automotive
Nissan NEXT Dealer Showcase.
40 C-suite guests. 40 complete journeys.
Client
Nissan Middle East
Capability
Private programmes
Sector
Automotive
Concept, journey design, web application, RFID tracking, interactive stations, production and on-ground management.
01
The brief
Nissan wanted to show its partners what customer experience in their showrooms could become. The audience: 40 C-suite leaders from Nissan's partners across the Middle East.
02
The insight
Partners don't change a showroom because of a presentation. They change it after they have walked through the future as a customer.
03
The concept
Our concept: a full connected retail journey, imagined by TOG for the future of Nissan showrooms, lived by every guest. Nissan's seven customer journey pillars, each turned into an experience.
04
The build
Invitations with access to a web-based application, and a card that tracked each guest's journey through the event. The seven pillars came to life through a hand gesture-based matchmaker questionnaire, a virtual test drive and a customisation tool using RFID.
The impact
40 C-suite guests. 40 complete journeys.
Every guest went through the showroom of the future start to finish: matched to a car, a virtual test drive, a car customised to their taste. Nissan's partners saw the customer experience it wants in their showrooms.
Built for this
Connected retail journey
A configurator, a loan and interest calculator, and a drive simulator filmed inside Nissan cars, linked into one journey for 40 guests.
