volvo XC40 Recharge VIP Launch
The Brief
To introduce Volvo’s first fully electric car to the UAE with a concept store that would be a first of it’s kind globally, and set the tone for the future of all Volvo retail stores.
Volvo and the UAE government share an environmental vision for 2030 and sustainability and climate change are at the forefront of both of their agenda’s. We needed to create a space which not only provided a platform for viewing their new car but tapped into the company’s commitment to becoming fully electric.
what we did.
The Solution
We unveiled Volvo’s first fully electric car, the XC40 Recharge, at Volvo Studio in the UAE. Volvo’s Studio is a global concept store and the first of its kind at the time, setting the standard for all future Volvo retail stores.
Volvo and the UAE government have a shared environmental vision for 2030 and are committed to sustainability. Climate change is a top priority for both parties.
In just two weeks, we developed the storyline and production for the reveal sequence. We created a truly immersive experience by transforming Volvo Studio into an awe-inspiring projection space, with the XC40 as the captivating centerpiece of the show.
