Volvo
Launches and premieres
Automotive
Volvo XC40 Recharge Launch.
The UAE met Volvo's first fully electric car through a projection show.
Client
Volvo
Capability
Launches and premieres
Sector
Automotive
Who came
The Swedish Ambassador and global media
Concept and storyline, space design, projection and laser show, and production.
01
The brief
Introduce Volvo's first fully electric car to the UAE at Volvo Studio, the brand's concept store. The space had to show the car and Volvo's commitment to going fully electric.
02
What we did
In two weeks, we wrote the storyline and produced the reveal. Volvo Studio became a projection space, with the XC40 Recharge at the centre of the show.
