With exactly 2837468+ minutes and 23 seconds working for the big agencies, we found ourselves in an industry that is afraid to create, to change or to innovate. Creativity and passion was dictated by long processes and rules, think of Frank in accounts. Decisions made by politics and the end product looked just like the rest.
So we decided on world domination, only joking, that’s next.
We wanted more from an industry we love, we wanted more for our people. So, we took it upon ourselves to fight mediocre brand experience and challenge the agency model as we know it.
So, we became TheOtherGuyz.