Al-Futtaim Toyota
Roadshows and pop-ups
Automotive
Toyota Land Cruiser Roadshow.
Hundreds of reservation requests in four days.
Client
Al-Futtaim Toyota
Capability
Roadshows and pop-ups
Sector
Automotive
Concept, 3D and space design, private retail experience, production, photography, video and on-ground management.
01
The brief
Build awareness of the new Land Cruiser after its private reveal, in high-footfall locations across the UAE.
02
What we did
We started the day after the reveal, with a private retail experience where invited customers could see the car before launch and reserve one. Then twenty days in public at Reel Cinemas in Dubai Mall and Galleria Mall in Abu Dhabi, collecting leads for the sales teams.
03
The impact
Invited customers first, then the public in Dubai and Abu Dhabi, asked to reserve the new Land Cruiser.
