Denza
Roadshows and pop-ups
Automotive
Denza B8 Majlis.
Guests sat with the Denza B8 over Arabic coffee.
Client
Denza
Capability
Roadshows and pop-ups
Sector
Automotive
Stand design and build, majlis styling, production and on-ground management.
01
The brief
A night-time stand for the Denza B8 on Marsa Boulevard, built around the idea of a majlis.
02
What we did
The B8 sat on a raised sand podium under a white arch, warm light lines running through the sand, doors open so guests could look inside. Around it, a majlis: floor cushions, woven poufs, Arabic coffee, palms and dried grasses. A slatted wooden arch carried the Denza name.
