Polestar
Roadshows and pop-ups
Automotive
Polestar x Flat 12.
75+ leads from one car meet.
Client
Polestar
Capability
Roadshows and pop-ups
Sector
Automotive
Concept, display design, 3D and 2D design, production and on-ground management.
01
The brief
Raise awareness of Polestar and the Polestar 2 at Flat 12, a Dubai café where car lovers meet, during the venue's first Cookies and Cars club meet.
02
What we did
A display in one part of the café, in Polestar's minimal style: three cars, floor graphics, a spec pylon, a lightbox and an interactive screen. Promoters showed people around the cars and collected leads on iPad.
03
The impact
Car lovers came for the meet and left as leads for the local showroom.
