Polestar
Roadshows and pop-ups
Automotive
Polestar x Padel Edition.
Ten days on court, not in a mall. One Polestar 4 sold.
Client
Polestar
Capability
Roadshows and pop-ups
Sector
Automotive
Venue scouting, pop-up design and build, test drives, production and on-ground management.
01
The brief
Polestar wanted ten days with the Polestar 3 and 4 in front of buyers, and a mall was the obvious venue.
02
The insight
The people who buy a Polestar don't wander malls. They book courts. Padel is where the city's early adopters spend their evenings.
03
What we did
Take the cars to the club. Ten days inside the players' routine, not an interruption to it. TOG found Padel Edition, negotiated the space and built the pop-up around the courts, with two more cars in the car park for test drives between games.
04
The impact
Players and members test drove the Polestar 3 and 4 at the club, and a Polestar 4 sold on site.
The reel
The cars went to the club, not the mall.
Ten days on court, not in a mall. One Polestar 4 sold.
Client
Polestar
Format
Pop-up
Sector
Automotive
