Rolls-Royce Motor Cars
Private programmes
Automotive
Rolls-Royce Spectre Media Drive.
Journalists from across the region drove the first electric Rolls-Royce.
Client
Rolls-Royce Motor Cars
Capability
Private programmes
Sector
Automotive
Who came
Lifestyle, business and automotive journalists
Venue scouting, graphic design, project management and on-ground management.
01
The brief
Give Middle Eastern journalists a rare chance to drive Spectre, the first all-electric Rolls-Royce.
02
What we did
Three rotations, for lifestyle, business and automotive media. Day one, a personal dinner with the brand at a luxury hotel. Day two, a briefing in a private villa over the ocean, a route planned to show the car and leave room for content, and a private lunch at Zuma.
