MBC Al Amal Awards.

One night for the startups MBC's Hope programme backed.

Client

MBC Group

Capability

Private programmes

Sector

Entertainment and media

Ceremony design, video content, production and on-ground management.

The brief

MBC Al Amal, Arabic for hope, is MBC Group's programme for the Arab youth. It wanted an awards night for the startups, humanitarians and filmmakers who had secured funding through it.

What we did

We designed and ran the ceremony at Palazzo Versace Hotel Dubai, with video content made for the night and awards in three categories: humanitarian work, social entrepreneurship, and short film and documentary.