Lucid Golf Club Takeover.

Golfers met the Lucid Gravity and Air at their own club.

Client

Lucid

Capability

Roadshows and pop-ups

Sector

Automotive

Club takeover design, display podiums, production and on-ground management.

The brief

Bring Lucid's two models to Arabian Ranches Golf Club, and make the whole club feel like Lucid's.

Inside, a full takeover of the club in Lucid's look. Outside, two display podiums, one for each car: the Gravity SUV and the Air sedan.