YouTube Inspire Action.

A new look for YouTube's events.

Client

YouTube

Capability

Private programmes

Sector

Technology

Concept, 3D and space design, furniture design, graphic design, production and on-ground management.

The brief

YouTube Inspire Action helps marketers get more from video campaigns. YouTube wanted its events to move away from red and black into something brighter, and needed a new look for the programme.

What we did

We worked with the YouTube team on a bright look inspired by a future utopia, refined over weeks, that turned each venue into a place for brands to learn.