Trading Enterprises (Honda)
Roadshows and pop-ups
Automotive
Honda Accord e:HEV and ZR-V Roadshow.
Shoppers across the UAE test-drove the Accord on a simulator.
Client
Trading Enterprises (Honda)
Capability
Roadshows and pop-ups
Sector
Automotive
Stand design and build, driving simulator, 360 photo booth, production and on-ground management.
01
The brief
Design a roadshow for the newly launched Honda Accord e:HEV and ZR-V, in key malls around the UAE.
02
What we did
One stand, two cars. A custom-built driving simulator for the Accord e:HEV, and a 360 photo booth beside the ZR-V that kept visitors making content.
Built for this
Driving simulator
A custom-built driving simulator for the Accord e:HEV, on the stand beside the ZR-V's 360 photo booth.
