Jeep
Roadshows and pop-ups
Automotive
Jeep Grand Cherokee L Roadshow.
324 leads. Five locations. 20 days.
Client
Jeep
Capability
Roadshows and pop-ups
Sector
Automotive
Concept, venue scouting, modular stand design, 3D and 2D design, UX/UI and app development, production, photography, video and on-ground management.
01
The brief
Grow Jeep's share of the UAE's seven-seat market with the new three-row Grand Cherokee L, and drive sales.
02
What we did
A modular stand that changed with its surroundings, built for families: the beach, the city, a campfire. It visited five locations across the UAE. Test drives were on offer, and trained Jeep promoters walked people through the car.
03
The impact
Families built their Grand Cherokee L on the customiser, test drove it, and left their details for the sales team.
Built for this
Customiser
A digital customisation tool on the stand, so families could build their Grand Cherokee L before they drove one.
