Mercedes-Benz Vision V Middle East Reveal.

Invited guests saw the future of the MPV, first in the region.

Film · Mercedes-Benz

Client

Mercedes-Benz

Capability

Launches and premieres

Sector

Automotive

Concept, private cinema build, screen and sound, production and on-ground management.

The brief

Present the Vision V, Mercedes-Benz's view of the future of the luxury MPV, at an invitation-only Middle East reveal at the Brand Center in D3.

We turned the Brand Center into a private cinema for one car: a retractable screen, 42-speaker surround sound and lounge seating for every guest.