BYD
Launches and premieres
Automotive
BYD Super Hybrid Tech Day.
120 media and creators saw the Shark 6 at work off-road.
Client
BYD
Capability
Launches and premieres
Sector
Automotive
Who came
120 media and creators
Concept, venue scouting, experience design, off-road arena, project management, production and on-ground management.
01
The brief
Position BYD as a leader in technology, innovation and sustainability, showing the new car's features alongside everything else the brand can do.
02
What we did
A tech day for 120 tech and automotive media and influencers. Guests tried the Apple Vision Pro, explored hands-on displays of the battery and e-platform, and met the Shark 6 in an adventure-themed showcase. Then we put it to work on a dedicated off-road arena.
