Shahid
Public experiences
Entertainment and media
Shahid at Comic Con.
500 product trials in three days.
Client
Shahid
Capability
Public experiences
Sector
Entertainment and media
Concept, stand design and build, contests, graphic design, photography, videography and on-ground management.
01
The brief
Promote Shahid's summer Marvel collection and its new original Arabic content at Middle East Film and Comic Con, with a stand that would draw cosplayers and a younger audience.
02
The insight
Cosplayers come to be seen. Give them a stage, and they bring the crowd with them.
03
The concept
A stand built for taking part, not looking: photo moments, a dance-off and a cosplay contest every day.
04
The build
Photo sets, a dance-off competition area, daily cosplay contests with Marvel prizes, and a large LED screen running trailers for Thor, The Avengers, Guardians of the Galaxy and the new Arabic series.
The impact
500 product trials in three days.
Cosplayers came for the photo moments, the dance-off and the daily contests, and tried the Shahid app while they were there. Disney sent one of its own activations to run on the stand.
Client words
Thank you so much for an amazing execution! We are all very impressed by the design, implementation, and management.
