toyota Land Cruiser VIP Reveal
The Brief
The iconic Land Cruiser is coming back with an all-new design after fourteen years. Al Futtaim Automotive and Toyota Motor Company wanted the reveal to be an epic one and, worthy of the king of SUV’s.
what we did.
The Solution
Toyota’s flagship SUV has a rich heritage in the Middle East, making it the brand’s top market. We created an immersive concept that captures this essence.
Our pitch-winning idea centered on an epic journey, showcased through a captivating projection and laser show. It immersed everyone in the story of the UAE’s proud heritage and the Land Cruiser’s evolution, concluding with the tagline “Lead Every Journey” and the reveal of the All-New Land Cruiser 2022.
