Kia
Launches and premieres
Automotive
Kia Tasman Launch.
Kia's first pickup, seen first by media, fleet buyers and fans.
Client
Kia
Capability
Launches and premieres
Sector
Automotive
Who came
Media, fleet customers and pickup fans
Concept, venue scouting, arena build, space and 3D design, graphic design, welcome kits, production and on-ground management.
01
The brief
Unveil the Tasman, Kia's first sport utility pickup, for the first time in the region, at a private event for media, high-profile fleet customers and pickup enthusiasts.
02
What we did
The Tasman Dimension: an arena-style presentation space built around the truck. A food truck, towed in by the Tasman itself, served smoked food. Two days, two sessions a day, each closing with a live DJ set.
