Wizzo
Launches and premieres
Entertainment and media
Invasion Arabic Launch.
A pop star, revealed in a war zone.
Client
Wizzo
Capability
Launches and premieres
Sector
Entertainment and media
Who came
Press, with Haifa Wehbe on stage
Concept, space design, graphic design, choreography, production and on-ground management.
01
The brief
Drive awareness of the new Arabic edition of Invasion, an online war strategy game, and introduce its new brand ambassador, Haifa Wehbe.
02
What we did
With Wizzo, the game's platform in the Middle East, we hosted a press event in a venue turned into a war zone from the game. Haifa Wehbe was revealed on stage with military-themed choreography.
