Sharjah Girl Guides
Public experiences
Sport and lifestyle
Challenge Accepted Sharjah.
One obstacle race, one festival. 3,000+ visitors.
Client
Sharjah Girl Guides
Capability
Public experiences
Sector
Sport and lifestyle
Race course and festival design, build, branding, production and on-ground management.
01
The brief
Sharjah Girl Guides wanted its annual Challenge Accepted obstacle race to feel like a festival, for the racers and everyone who came to cheer them on.
02
The insight
The Arabic name, Enta Qaddaha, means "you're up to it". The day had to make the challenge feel possible for anyone who walked through the gate.
03
What we did
A race course with a climbing wall and start arch, then a festival for after: a DJ set, food trucks, a kids' zone and public activations. We built the look from the brand's bright colours in pallets, scaffolding, ribbons and custom outdoor furniture.
04
The impact
Families raced, cheered and stayed for the festival, free and open to all ages.
