toyota Land Cruiser 2022 Roadshow
The Brief
Following on from the exciting VIP reveal of the All-New Toyota Land Cruiser, TOG were tasked with boosting awareness of Toyota’s new vehicle by showcasing it in high footfall locations across the UAE.
what we did.
The Solution
We started our on-ground strategy a day after the VIP reveal. We built an exclusive retail experience for VIP customers. The experience was designed to showcase the vehicle days before its official launch for a chance to reserve it. Toyota Al Futtaim received hundreds of reservation requests in just four days.
The public brand activations started after the campaign launch to showcase the vehicle to the UAE residents in Dubai and Abu Dhabi for twenty days. The brand activation was shown in high footfall spots like Reel Cinemas in Dubai Mall and Galleria Mall in Abu Dhabi. The activation provided firsthand experience with the new Land Cruiser 2022 and introduced all the new head-turning features to the public in multiple locations, whilst serving as an opportunity to collect leads foe the sales teams.
