To produce and manage an informative and thought-provoking event tackling the lack of solid and reliable information on the e-commerce market realities and dynamics in MENA.
We collaborated with Google to develop a creative and engaging way to share reliable insights with leading marketers from the MENA region’s most prominent brands during the Middle East’s popular advertising season, Ramadan.
Our goal was to create and deliver a remarkable concept to set the mood for the event, immediately transport attendees into Google’s world, and prepare them for the brand’s message.
The venue, designed to foster creativity, provided a unique opportunity for 200 guests over two days. Attendees not only had the chance to network over lunch but also to experience Google’s latest technology, from the innovative ‘Google Home’ to the immersive ‘Tilt Brush.’