To produce and manage an informative and thought-provoking event tackling the lack of solid and reliable information on the e-commerce market realities and dynamics in MENA.
We transformed a DIFC venue into a Google territory and environment which hosted over 300 guests from the latest online retailers in the region. The event was attended by leading marketers in the MENA region where they learnt about a comprehensive study on the e-commerce industry which was led by Google and BAIN. The study was supported by sessions and keynotes that gave the guests in-depth look into the latest trends, innovation and exclusive insights. Guests also had the time to network over lunch while experiencing Google’s most recent tech “Tilt Brush”.