Super Hybrid Tech Day

BYD Super Hybrid Tech Day

The Brief

Position BYD as a leader in technology, innovation, and sustainability by showcasing the new product’s advanced
features alongside the brand’s broader capabilities.

what we did.

The Solution

The BYD Super Hybrid Tech Day brought together 120 attendees, including tech and automotive media as well as influencers, for an immersive experience of innovation and adventure.

Guests explored the Apple Vision Pro, checked out interactive tech displays like the battery and e-platform, and got up close with the Shark 6 in an adventure-themed showcase.

We also built a dedicated off-road arena, giving attendees a front-row seat to the thrill of BYD’s latest technology in action.