Spectre Media Drive

rolls royce Spectre Media Drive

The Brief

Rolls-Royce Motor Cars has initiated an exclusive media drive for Spectre, its debut all-electric vehicle, offering Middle Eastern journalists a rare opportunity to test the car.

what we did.

The Solution

Our team has designed a bespoke RR media drive experience across three rotations for lifestyle, business, and automotive media. The experience began with a personalized dinner with brand representatives at a luxury hotel, tailored to each guest’s dietary needs.

Day two is the drive day we planned with our test drive team. It began with a briefing session in a private villa with fantastic ocean views. After that, the media were taken to their Spectres, with all necessary safety measures in place. The route was designed to showcase the capabilities of the new EV while allowing the media to create content along the way. We ended the experience with a bespoke lunch at Zuma in a private dining space.