The Other Guyz was approached by Shahid, the first free video-on-demand and catch up service in the MENA region, to promote their summer Marvel movie collection and new original Arabic content at Comic Con.
The goal here was to create awareness about Shahid’s new content by creating an engaging experiential stand at Comic Con that would attract a high footfall of cosplayers and a younger consumer audience.
We captivated the attention of cosplayers at the three-day Comic Con event with a fun, interactive and engaging space.
The stand included multiple photo opportunities, a dance-off arena and daily cosplay competitions with impressive prizes. The massive LED screen showed trailers from a variety of Shahid content including Thor, Avengers, Guardians of The Galaxy and their new Arabic series.
The Results? One of the busiest stands at Comic Con with over 5,000 visitors across the 3-day event.