shahid Comic Con Experience
The Brief
The Other Guyz was approached by Shahid, the first free video-on-demand and catch up service in the MENA region, to promote their summer Marvel movie collection and new original Arabic content at Comic Con.
The goal here was to create awareness about Shahid’s new content by creating an engaging experiential stand at Comic Con that would attract a high footfall of cosplayers and a younger consumer audience.
what we did.
The Solution
Our successful pitch helped Shahid promote their summer Marvel movie collection and new original Arabic content at Comic-Con.
The experience featured immersive photo opportunities, a dance-off competition area, and daily cosplay contests with impressive prizes from Marvel. A massive LED screen showcased trailers for various Shahid content, including Thor, The Avengers, Guardians of the Galaxy, and their new Arabic series. The event attracted 5,000 visitors over three days.
