polestar Pop Up Store
The Task
Following on from the successful media launch and VIP reveal, Polestar wanted to keep the buzz and excitement for this newly launched electric performance brand alive in the UAE. The concept was to provide a semi-permanent space where prospective buyers could come to learn more about the car with the support of their sales team and provide an opportunity to test drive the vehicle.
what we did.
The Solution
Selecting the perfect location was essential to capturing the target audience; affluent western expats and Emirati nationals. This is why TOG chose City Walk as the destination for the 3-month Polestar pop-up. The sleek, modern and contemporary look and feel of the store was designed to reflect Polestar’s three core pillars: Sustainability, Design and Performance.
The results? Increased brand awareness through organic footfall into the pop-up store and leads generated both in-store and via test drives.
