Full Line-Up Reveal

polestar global Full Line-Up Reveal

The Brief

To find a temperature controlled indoors environment to showcase Polestar concept cars and host the brand launch.

Full Line-Up Reveal video poster

what we did.

The Solution

A custom-built space was constructed to serve as the event venue, highlighting Polestar’s lineup of models, including unreleased models that required a temperature-controlled environment.

The event comprised press conferences, interviews, and an opportunity for attendees to experience Polestar’s cutting-edge vehicles. As night fell, the venue transformed into a vibrant party atmosphere, complete with a renowned DJ and a selection of food and beverages.