To find a temperature controlled indoors environment to showcase Polestar concept cars and host the brand launch.
A custom-built space was constructed to serve as the event venue, highlighting Polestar’s lineup of models, including unreleased models that required a temperature-controlled environment.
The event comprised press conferences, interviews, and an opportunity for attendees to experience Polestar’s cutting-edge vehicles. As night fell, the venue transformed into a vibrant party atmosphere, complete with a renowned DJ and a selection of food and beverages.