polestar Polestar 3 Launch

Luxury design is often described as an expression of self as much as an exercise in style or comfort. What the brand achieved in such a short time and its ingenuity in the materials and tech they use is very inspiring. We took that to heart in creating the launch concept for Polestar 3 when we introduced it to VIPs, press, and influencers.

We revealed the Polestar 3 as the pinnacle of the brand products, surrounded by artistic installations that shed light on the brand’s cutting-edge tech and sustainable materials used in building this model.

Nestled in the creative hub of Dubai, we chose Warehouse A1 as the launch location for its industrial edge, which aligns with Polestar’s brand aesthetics. The launch experience included an art gallery that visualized the sustainable material and net zero vision of Polestar.