harvey nichols Paco Rabanne New Collection Launch
The Brief
TOG was commissioned by Harvey Nichols to activate the latest collection by Paco Rabanne. The theme of the new collection was inspired by The Arts & the whole experience from start to finish, including the venue selection had to emulate this.
what we did.
THE SOLUTION.
Harvey Nichols wanted to launch the latest collection by Paco Rabanne with a private dinner for influencers only. The entire experience, from the location to the menu design and decoration, had to align with the theme of the campaign.
The goal was to engage key influencers and showcase the collection’s signature products during a dinner at La Cantine Du Fauborg, with the stunning Dubai skyline as the backdrop. TOG designed, produced, and prepared branded name cards, menus, and gift bags to elevate the dining experience.
