osn+ Gamers8 Riyadh
The Brief
OSN+, The MENA’s leading premium destination for streaming movies and series, wanted to hijack gamers8 festival with an activation.
what we did.
The Solution
Rather than settling on a single activation, we created three distinct experiences inspired by OSN+’s top trending series: House of the Dragon, The Last of Us, and Winning Time.
We spoke directly to gamers and engaged them with challenges to unlock each experience, encouraging them to share their findings on social media.
This approach led to over 10,000 visitors and a substantial increase in social media leads throughout the duration of Gamers8 festival.
