nissan Nissan NEXT Experience
The Challenge
To create a one of a kind customer-centric experience that combines physical and digital elements to inspire their National Sales Partners to transform the customer journey and be more inline with the brand’s new strategy.
To create an experiential activation that facilitated a personalized, seamless and connected journey of the Nissan customer experience and offered different layers of engagement and interaction. The goal here was to leave attendees excited about the future of Nissan’s positioning within the digital landscape, and inspired to become leaders of customer experience within their region.
what we did.
The Solution
Our pitch winning concept was based on the client’s desire to change the way their partners approached customer experience within their showrooms and encourage a more innovative approach.
As personalization was key to this event, each of the 40 c-suite attendees were sent an invite with access to their own personal web based application and presented with a card which was unique to them and tracked their journey throughout the event at every single touch point.
To bring to life the existing 7 pillars of the Nissan customer journey, we created a series of seamlessly connected experiences by applying cleverly curated experiential concepts and utilizing advanced RFID technology. These included a hand gesture based ‘matchmaker’ questionnaire, virtual test drive and a customization tool using hot spot technology.
The result? A holistic event that not only successfully targeted Nissan’s overarching themes of Innovation and Customer Experience but has also set the tone and raised the bar for all future Nissan Middle East events.
