nissan Nissan NEXT Experience
The Brief
To create an experiential activation that facilitated a personalized, seamless and connected journey of the Nissan customer experience and offered different layers of engagement and interaction. The goal here was to leave attendees excited about the future of Nissan’s positioning within the digital landscape, and inspired to become leaders of customer experience within their region.
what we did.
The Solution
Our pitch winning concept was based on the client’s desire to change the way their partners approached customer experience within their showrooms and encourage a more innovative approach.
To provide a personalized touch for the 40 C-suite attendees, we sent invitations with access to a web-based application, along with unique cards that tracked their journeys throughout the event.
We showcased Nissan’s seven customer journey pillars through engaging experiences such as a hand gesture-based ‘matchmaker’ questionnaire, a virtual test drive, and a customization tool using RFID technology.
The result was a cohesive event that effectively emphasized Nissan’s themes of Innovation and Customer Experience while setting a high standard for future Nissan Middle East events.
