nissan ksa Altima 2023 Media Launch

Altima is a big deal in the region, and we helped Nissan launch the new model in Jeddah, KSA with a bang! It was an exclusive event for media and influencers from all across the MENA region. They got to see the new vehicle for the first time and then take it for a spin during a test drive experience.

We made the event exciting by unveiling the vehicle and following it up with a super cool and informative product presentation. The event space was turned into a Nissan Art Gallery Experience, where every poster came to life through augmented reality, creating a massive buzz on social media.

Our team planned an excellent driving route to showcase the best features of the new Altima. Journalists and influencers had a great experiencing the new Altima firsthand and sharing their thoughts during the test drive. It was a great time for everyone involved that ended with a private lunch in a different location.