mbc 2 Comic Con Experiential Activation
The Brief
MBC 2 tasked TOG with creating an interactive stand at Comic Con Dubai that would drive footfall, boost brand awareness and promote their new summer movie list as well as their popular Scoop with Raya segment.
what we did.
The Solution
A fun, interactive and engaging movie based gaming competition that was played on a massive eye-catching 14m wide curved LED screen. The game was designed to grab the attention of all the movie buffs at the convention, which is exactly what it did. Questions related to movies on the MBC 2 Summer movie list were presented on a large screen and hundreds of cosplayers battled it out daily to become top of the leaderboard and win a Nintendo switch.
In addition to the game, there was a dedicated space for well known host Raya Abirached to interview Hollywood guest stars at Comic Con, including Anthony Mackie AKA Falcon from Marvel’s Avengers, Liam Cunningham AKA Ser Davos from Game of Thrones and Kane the WWE Champion.
