Lucid Lucid in Red

Design a Lucid Valentine’s Day activation to create brand awareness and generate test drives.

For Valentine’s Day, we launched an integrated campaign combining CGI-powered augmented reality with a physical activation at DIFC.

A visually striking activation invited visitors to guess how many balloons were inside the car for a chance to win, creating a playful and engaging moment.

Alongside the challenge, guests were encouraged to write heartfelt notes and leave messages for the community, turning the stand into a shared space of connection, interaction, and celebration.