toyota Land Cruiser VIP Reveal
The Task
The iconic Land Cruiser is coming back with an all-new design after fourteen years. Al Futtaim Automotive and Toyota Motor Company wanted the reveal to be an epic one and, worthy of the king of SUV’s.
Toyota’s flagship vehicle has a long history and rich heritage in the region that makes the Middle East Toyota’s best selling territory. We knew we had to go all-in to create a concept that grasps the essence of the vehicle and its strong ties to the region.
what we did.
The Solution
Our pitch-winning concept is based on the idea of an epic journey. A journey represented through a projection and laser show made in collaboration with Silasveta. It’s a story of the UAE & LC proud heritage and evolution through time. The story ends with the new tagline, Lead Every Journey and the reveal of the All-New Land Cruiser 2022.
