lamborghini Lamborghini Urus SE Regional Premiere
The Brief
Design a vip premiere experience for the Urus SE.
what we did.
The Solution
Take a seat and feel the synergy of two hearts beating as one. The New Lamborghini Urus SE is the newest Super SUV, combining the thrill of combustion engines with electric efficiency.
We planned and executed the regional launch event, unveiling the new model to over 300+ VIP guests in a show-stopping reveal inspired by the theme of “two hearts.” The Urus SE crosses all boundaries, and we did the same through the creative use of infinity mirrors in our concept.
