Brand Ambassador Reveal

invasion Brand Ambassador Reveal

The Challenge

Create an immersive event to drive awareness of the new Arabic edition of the popular online war-themed MMO game, and introduce the games new Brand Ambassador Haifa Wehbe.

This game is all about challenging players to  conquer and battle their way to world domination amid a global apocalypse. The strategy here was simple; create an environment which would transport gamers into a war zone inspired by the game.

what we did.

The Solution

We transformed the venue into a war zone which had gamers feeling completely immersed from the moment they entered. The brand ambassador, Haifa was introduced on stage through a military-themed choreography that ended up revealing the pop star. 

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