invasion Brand Ambassador Reveal
The Brief
Invasion is an online MMO game where players battle for world domination in a global apocalypse. With over 20,000 downloads, it’s available in multiple languages.
Create an immersive event to drive awareness of the new Arabic edition of the popular online war-themed MMO game, and introduce the game’s new Brand Ambassador Haifa Wehbe.
what we did.
The Solution
TOG partnered with Wizzo, the biggest gaming platform in the Middle East, to launch the Arabic edition and introduce Haifa Wehbe, the famous Lebanese pop star, as the brand ambassador.
We hosted an experiential event for the press, transforming the venue into a war zone inspired by the game. Haifa Wehbe was revealed on stage with a military-themed choreography, creating a memorable experience for all attendees.
