Create an immersive event to drive awareness of the new Arabic edition of the popular online war-themed MMO game, and introduce the games new Brand Ambassador Haifa Wehbe.
This game is all about challenging players to conquer and battle their way to world domination amid a global apocalypse. The strategy here was simple; create an environment which would transport gamers into a war zone inspired by the game.
We transformed the venue into a war zone which had gamers feeling completely immersed from the moment they entered. The brand ambassador, Haifa was introduced on stage through a military-themed choreography that ended up revealing the pop star.