honda ZR-V Media Launch

We created an experiential concept to launch Honda’s all-new ZR-V to a selected media group at Concrete.

The concept was promoted through PR and social media.

This exclusive ZR-V experience actively engaged the attendees, immersing them in the world of the ZR-V.
The media had the opportunity to get up close and personal with the car through a planned test drive route.

The experiential engagement concept effectively showcased all the new technology through the design studio, a fun activation with Bose speakers, and displays of Honda Sensing.