To come up with an experiential concept to launch the all-new ZR-V that can be amplified through a wide number of mediums.
An exclusive ZR-V experience was created to fully engage attendees in the world of the ZR-V. Media got a close-up and experienced the car through a planned test drive. The event smoothly brought together Honda ZR-V design studio, exciting Bose speakers in action, and a Honda Sensing activation.