BYD BYD Shark 6 Launch

Deliver a high-profile, fully experiential market introduction of the BYD Shark 6, converting anticipation into excitement, advocacy, and purchase intent.

We built a full-scale experiential universe, from a custom off-road arena and live graffiti to campfire lounges, adventure zones, and immersive BYD Tech in VR. Each space revealed a new side of the Shark lifestyle. Innovation met adrenaline, and the result was pure energy and a full house.