bloomingdales Tibi NYC Launch
The Brief
To produce an exclusive event for 30 guests, including media, influencers and VIP guests. The look and feel of the event needed to be in line with this contemporary designer brand, including everything from the choice of venue to the table settings and gift bags.
what we did.
The Solution
To celebrate the addition of Tibi, a New York-based fashion brand, at Bloomingdale’s Dubai, we selected the Michelin-starred restaurant Marea to host a private fashion influencer event. The venue’s contemporary New York style atmosphere perfectly complemented the brand.
The founder of Tibi led the event with a speech and a presentation of the latest designs. The branding was kept sleek and minimalistic to reflect the essence of the brand. The experience included a carefully curated lunch menu as well as Tibi signature cocktails.
