audi Audi x Khorfakkan Takeover

The Brief

Introduce the new Audi Q6 e-tron, to media, influencers and Audi markets. The experience will focus on differentiating Audi from competitors through exceptional guest experiences and showcasing the Q6 e-tron’s unique features. Strategic consideration includes guest management, driving experiences, and leveraging Khorfakkan’s sustainable, scenic location for media coverage and product demos.

what we did.

The Solution

Audi – Khorfakkan Takeover is our pitch-winning concept for the Regional Launch Experience of the Audi Q6 e-tron. For nine unforgettable days, Khorfakkan served as our playground as we celebrated the launch of the all-new Audi Q6 e-tron!

The adventure began with a premium gala dinner at Hisn Khorfakkan, where guests were immersed in the rich culture of the UAE, beautifully complemented by the cutting-edge elegance of the Q6 e-tron.

On the second day, excitement escalated with thrilling test drives that took guests to the stunning 300-year-old village of Najd Al Maqsar for Audi studio workshops. Their journey continued as the Q6 e-tron boldly tackled off-road challenges, showcasing its fearless spirit.

A wealth of content was generated against breathtaking backdrops, from mountain landscapes to caves and the amphitheater.

This was not just a typical drive experience; it was a bold testament to overtaking expectations.