audi Audi x Khorfakkan Takeover

The Brief

Introduce the new Audi Q6 e-tron, to media, influencers and Audi markets. The experience will focus on differentiating Audi from competitors through exceptional guest experiences and showcasing the Q6 e-tron’s unique features. Strategic consideration includes guest management, driving experiences, and leveraging Khorfakkan’s sustainable, scenic location for media coverage and product demos.

what we did.

The Solution

The Audi Khorfakkan Takeover was our pitch-winning concept for the Audi Q6 e-tron launch. Over nine days, Khorfakkan became the stage for an unforgettable experience. It kicked off with a premium gala dinner, blending UAE culture with the elegance of the Q6 e-tron.

The following day, guests embarked on a thrilling test drive experience, taking them to the 300 year old village of Najd Al Maqsar for Audi workshops. The adventure continued with off-road challenges, showcasing the Q6 e-tron’s bold capabilities across dramatic landscapes. It was a powerful, unforgettable journey that redefined expectations.